Today, Mortgage Lead Generation has
become a major source of leads for Mortgage Brokers and Mortgage Lenders.
Telemarketers across the country can be contracted to provide a steady flow
of qualified leads to loan agents.
Obviously the greatest benefit of purchasing these leads is to spend less time finding qualified prospects and more time selling qualified prospects.
Leads can be delivered by daily batches
or even by hot-lead transfer. A hot-lead
transfer is when a telemarketer pre-qualifies a lead then transfers it instantly
to a loan officer. A Mortgage Broker
who focuses in a specific area can buy leads focusing on refinances, prime, sub-prime,
etc.
Price is the key factor when determining
which company to purchase mortgage leads from.
Most companies will charge roughly $40-$60 per lead.
Pricing fluctuates based on the quality of leads you purchase.
Factors effecting price include outstanding mortgage balances, credit card
debt, car payments, etc. Shop around
and compare prices.
