Pharmaceutical Companies and The
Call Center
The FDA now allows Pharmaceutical
companies to promote their drugs via advertising albeit with a great number of restrictions.
In light of this Big Pharmaceutical companies have been utilizing both print and
broadcast media which include call to action toll free numbers for consumers.
Due to the extensive requirements
the FDA imposes on pharmaceutical companies the call centers that offer this inbound
service must strictly adhere to their script, and utilize call recording equipment
for every call to insure compliance.
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